How are you feeling as this challenging year (or two) comes to an end?
It’s been another curly one!
Congratulations to the practitioners who’ve reopened their clinics after many months of lockdown. And also those who’ve made the decision to remain online and are embracing a new way of working.
It’s wonderful to be part of an evolving profession.
Time for a holiday
You deserve a break! Even if you can’t get away, you need downtime where you don’t think about work. Time out replenishes our reserves, creates space for fun and helps up power-up for whatever 2022 throws at us.
I like to ease in and out of holidays, with some admin time built in at either end. This way I can totally switch off before the break and when I return, have at least half a day scheduled to catch up on emails and messages.
Pro tip: I usually return to work mid-week and make those first days back at work a shorter, so the holiday glow can last a little longer.
Clinic break checklist:
- Block out days off in work schedule weeks/months in advance.
- Give clients plenty of notice about holiday dates and medicine repeats.
- Email clients and tell them directly during consults, rather relying solely on social media posts.
- Leave your workspace clean and clear.
- Update outgoing messages and email out-of-office notifications.
- Change inbox options across devices, so you don’t see/check work emails.
- Take a break from posting on social media.
A heads up, my last session for the year is Wednesday 15th December. The clinic is reopening in 2022 on Tuesday 11th January. All mentoring sessions remain online.
How using videos can grow your business
Do you have a YouTube channel, make videos for your site or use social media live broadcasts? Preferably you do all three!
These platforms are easy to use, need no special equipment and have become an accessible and less formal way of reaching potential clients.
If you’re hesitant or don’t know where to begin, take a look at my cheat sheet on some of the whys and hows of using videos in your health business.
Sue Evans interview part 3
Speaking of videos, for Herbal Medicine Week I recorded a third interview with my friend and mentor Sue Evans. We discussed some of the highlights from the recent UK NIMH conference and some innovative grass roots herbal projects. Have you seen the series yet?
Planning for the best year ever!
I begin each year with an annual review to touch base with myself about how I’m feeling in my business. I also like to crunch some data to get clear on who my current clients are, why they’re consulting me, outcomes and assess my income streams.
Once I know what’s working (or not), from both a satisfaction and business point of view, I make some plans for the year. If we don’t dream and plan, it’ll never happen!
If this interests you (who doesn’t want to work smarter, happier and earn more?) could you please answer these couple of questions (it should only take one minute), so I can share the process in a format that suit you best. Or just drop me an email to tell me you’re interested in learning more.
I’m here for you, through the rough and the smooth.
I work with established health practitioners and business owners, big and small, to help create a balanced and sustainable career. If you’d like some practical support along with the inspiration you need, just book a mentoring session and we can get started.
On a personal note
It feels like 2020 and 2021 has rolled into one big blob of a year, that’s passed both quickly and incredibly slowly. There’s a lot to process and recover from.
On top of the usual end of year busy-ness, Health Masters Live has asked me to create a couple of modules for their new business certificate program. Though time consuming, I’m enjoying the process. Particularly, in preparing the presentations it has encouraged me to walk the talk in self-care – the subject of the first module.
2021 marked my 30th year in clinical practice! I’ve been pondering this milestone and what’s helped make it happen. Self-care has certainly been part of it. So too the regular review and planning sessions, having holidays and seeking coaching when I’ve needed support. The longer I’ve been in business, the more I realise it’s not just about doing what you’re good at, but you have to enjoy what you do as well.
I will contemplate this more in the future but in the meantime it’s time for a break.
Over the holidays I’m looking forward to unstructured time for more hikes around Sydney, swimming in the sea and reconnecting with my playful side. Fun has felt in short supply, so I’m on a quest to rediscover it.
Hopefully lockdowns are now behind us and we can get on with our lives again. As always, I’m dreaming of travel further afield once more!
Thanks for coming along on the mentoring journey with me this year.
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